Having choices is wonderful. Today we have more options in terms of goods and services to choose from than any time in the history of the human race, and the options for spending money are nearly endless. This is part of the Great Enrichment I’ve written about earlier, and when we manage it well, it can contribute to our quality of life.
When we don’t manage it well, it can ruin our quality of life – even in the midst of incredible abundance.
On one end of the spectrum, we can get into trouble with our money when we don’t think enough – we spend too much on things we don’t really like once we have them. On the other end, we can devote too much time and emotional energy on making absolutely sure that we’ve bought the very best thing, at the very best price, with everything we buy.
This is where it’s essential for our happiness that we aim for making choices that are good enough, rather than trying to maximize every single purchase we make.
This is the message of Barry Schwartz’s excellent book, The Paradox of Choice.
When we habitually obsess over our purchases, it can undermine our well-being, drain the pleasure from what we buy, and even drop us into depression.
It’s important to put the time and energy into research and comparisons for some purchases. But if you spend hours deciding between one pair of shoes or another, or days fretting over whether you’re getting the best deal on a coffee maker, you might just be overdoing it.
Doing this with one or two choices won’t cause much trouble, but cumulatively, over time, this kind of painstaking deliberation can seriously erode our sense of joy and satisfaction.
Recent Comments