Our social nature has huge benefits, and underlies much of our resilience and success as a species. But it can also steer us in bad, sometimes disastrous directions, and can be used to manipulate us.
We are social creatures. We influence one another, we care about each other, we follow each other and are able to cooperate and act together as a team.
We’re also cultural creatures. We learn from each other – and learn most effectively by watching what other people do. It matters to us what other people say and think and do. The accumulated knowledge and habits and standards of the ages become part of our own self-concept.
For much of what we do, this works extremely well. For small bands of hunter gatherers, which is how mankind has spent most of our existence, it’s been essential for our survival and flourishing.
And yet these very qualities can be used against us to manipulate us into accepting, doing, and buying things that work against our deepest values, that we can come to regret, and that sometimes can lead us into horrible tragedy. They make cults possible; they make the most murderous regimes and criminal gangs possible. They allow us to be passive when emergency action is necessary.
The madness of crowds has led to the most ridiculous of buying fads – the Tulip Bulb Craze in Holland in 1636, stock buying and selling frenzies, and desperate mobs fighting to get a fad Christmas gift that are in short supply – often deliberately so (the toy we promised isn’t there, so we buy something else more expensive to make up for it, then we go back in January to get the initial toy we had originally promised. – it’s very effective).
Like most of our nature as human beings, this quality is not good or bad in itself. It isn’t something to reject whole cloth – living a hermit’s life is a recipe for misery. But our social nature also isn’t something to embrace unthinkingly – its dangers can be horrific.
This is a part of our nature to master: to bring consciousness to, to be aware of our own tendencies, and to be vigilant of going off the rails into groupthink.
To this end, let’s look at some specific tendencies, and then how we can bring a degree of mastery to them.
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